From brief to concept, without losing direction

One workspace from brief to pitch. Your taste, held all the way.

First Concepts without JavaScript

From brief to concept, without losing direction. One workspace from brief to pitch. Your taste, held all the way. First Concepts is a taste-aware AI workspace for creative teams moving from a brief to client-ready concepts. It keeps references, project context, visual direction, generated work, and team feedback together instead of splitting the creative process across disconnected tools.

The space before the deck.

First Concepts learns your taste and holds your project context. Think of it as a creative co-director that keeps ideas, scripts and films in your style, none of it starting from zero.

The canvas is here for full control.

You keep full control of generations, ideas, assets and collaboration. The agent is another way in, not a replacement.

Analyse a creative brief before the kickoff, collect references, branch one idea into several territories, and compare directions side by side. Teams can move from scripts to storyboards, shot lists, rendered frames, and prototype films while keeping the original creative direction visible throughout the project.

Keep the work consistent

Set art direction from a moodboard and reuse it across later generations. Define characters, locations, props, and products as shared objects so each shot can draw from the same world. Project context and next-step suggestions help a team continue from its existing decisions instead of restarting from a generic prompt.

Stop shopping for models.

Every image and video model, one place. Pick your own, or let First Concepts pick one and suggest the prompt. You worry about the idea.

Available model families include GPT Image 2.5 Flare, GPT Image 2.5 Sunburst, GPT Image 2, Grok Imagine 2.0, Grok Imagine Video 1.5, Nano Banana 2, Nano Banana Pro, Flux 2 Pro, Flux 2, Seedream 4.5, Seedream 4.0, Veo 3.1, Veo 3.1 Fast, Kling 2.6 Pro, Kling 3.0 Pro, Seedance 2.5, Hailuo 2.3, Gemini Omni Flash. First Concepts can keep image and video generation in the same workspace as the brief, references, canvas, layers, styles, and review history.

Never lose your assets.

The First Concepts extension pulls references from anywhere into the workspace, then exports them to your pitch tools.

Save inspiration from the open web, organise selected assets with the project that uses them, collaborate with members and guests, and move approved work into presentation and design tools such as Google Slides, Figma, and Canva.

Choose the next step

A small group of creatives shaping First Concepts with us. Early access to what's next, a direct line to the founders. Applications reviewed monthly.

In the hands of creatives shaping culture at

The space before the deck.First Concepts learns your taste and holds your project context. Think of it as a creative co-director that keeps ideas, scripts and films in your style, none of it starting from zero.

Creative co-director distills your inputs, challenges clichés, prioritises the strongest ideas, and won't give you ideas until you've had yours.

We taught it to be critical. It can be brutal, but it's on your side.

The canvas is here for full control.You keep full control of generations, ideas, assets and collaboration. The agent is another way in, not a replacement.

Explore multiple directions

Branch one idea into three territories. Compare them side by side.

From script to boards

Paste a script, get storyboard frames and rendered shots in your direction.

Brief in, insights out

Drop in any brief. Get the analysis, references and angles before the kickoff call.

Your art direction, everywhere

Set the style once from your moodboard. Every frame after that obeys it.

Define once, generate everywhere

Define your characters, locations, props and products as objects. Every shot pulls from the same world.

Try it free

Stop shopping for models.Every image and video model, one place. Pick your own, or let First Concepts pick one and suggest the prompt. You worry about the idea.

GPT Image 2.5 FlareGPT Image 2.5 SunburstGPT Image 2Grok Imagine 2.0Grok Imagine Video 1.5Nano Banana 2Nano Banana ProFlux 2 ProFlux 2Seedream 4.5Seedream 4.0Veo 3.1Veo 3.1 FastKling 2.6 ProKling 3.0 ProSeedance 2.5Hailuo 2.3Gemini Omni Flash

Never lose your assets.The First Concepts extension pulls references from anywhere into the workspace, then exports them to your pitch tools.

Cosmos

Figma

Slides

CanvaOther

What creatives say

Creatives at Mother, Rapha and 72andSunny, in their own words.

Try it free

"The output actually reflects your references and taste. You're not constantly pulling it back to where it should be."

Felix RichterPartner & Global CCO, Mother

"The first AI tool I've used that understands creative work is about judgement, not just options."

Luke ScheybelerCo-Founder, Rapha

"It's a one stop shop for creative ideation. Brainstorm, concept, script to boards, and video generation, all in the same space."

Michael KimCreative Producer, 72andSunny

"It's become central to our workflow, from strategic thinking to client-facing assets. Incredibly powerful and equally simple."

Bob JonesCo-Founder & Managing Director, HighSpirit